Loom

What you get

Loom is the shortest path from "I need to explain this" to "here's a video, watch it when you can." Atlassian acquired it in 2023 for $975M, and as of 2026 the product sits inside the Atlassian Administration console for billing and Guard for SSO/SCIM. The recording experience hasn't changed.

• One click recording from desktop app or Chrome extension
• A share link the second the recording ends, no upload spinner
• Cloud hosting with privacy controls and password protection on paid tiers
• Auto captions and transcripts in 50+ languages
• Recording quality up to 4K on Business and above
• Native Jira and Confluence recording entry points (post-Atlassian)
• A surprisingly deep set of integrations beyond Atlassian (Slack, Notion, Linear, GitHub)

Who it's for

Loom is the default for async team communication.

1. Engineers explaining bugs without scheduling a call
2. PMs sharing scope clarifications across timezones
3. Sales sending personalized follow ups
4. Customer success walking a customer through a problem instead of typing 6 paragraphs
5. Support reps converting "how do I" tickets into short reusable answers

It is not designed for training modules. If you want a polished onboarding video with chapters, callouts, and quiz checkpoints, use Camtasia or ScreenPal.

The AI features

The AI tier is where Loom earns its 2026 price. Skip it if all you need is the recorder.

Auto titles, summaries, and chapters

The AI watches the recording and generates a title, a short summary, and chapter markers. The summaries are clean enough to drop into a Jira ticket or Slack post without editing. Chapters save real time on anything past 4 minutes.

Filler word and silence removal

One click cuts "um" and dead air. The output sounds tighter, not robotic. Useful for sales videos where pacing matters.

Edit by transcript

Delete a sentence in the text, the video cuts. Same model Descript pioneered. Loom's version is simpler and faster, but doesn't go as deep.

Auto meeting recaps and notes

Newer in 2026. Loom records the meeting, generates a recap with timestamps, and lifts action items. Designed to compete with Otter.ai and the new Atlassian Rovo agents.

Variables and auto CTAs

For sales workflows: dynamic variables (first name, company, custom fields) and auto-inserted CTAs at video end. Less useful for internal comms, very useful for outbound.

If you're not paying for AI, Loom is still the fastest recorder out there. You'll just do the title and summary yourself.

Collaboration

This is where Loom earns its price.

• Share by link, paste anywhere
• Workspace libraries for shared team videos
• Granular access (team, individual, domain)
• Comments and reactions on the video itself
• Variable playback speed and picture in picture for the viewer
• Engagement analytics that show who watched, how far they got, and what they reacted to

For onboarding videos this is the difference between "we sent a video" and "we know who actually watched it."

Security

Loom's security page redirects to Atlassian's security measures. Treat these as Atlassian-wide controls and compliance references, then confirm Loom-specific scope in the Atlassian Trust Center during procurement.

• SOC 2 and ISO 27001 referenced as part of Atlassian's ongoing compliance verification
• NIST 800-53 controls referenced in Atlassian's security measures
• Atlassian publishes FedRAMP-compliant solutions; confirm whether Loom is in scope for your required environment
• AES-256 encryption at rest, full disk
• TLS 1.2+ with Perfect Forward Secrecy in transit
• Zero Trust framework across Atlassian infrastructure
• GDPR via Atlassian's global privacy compliance program
• MFA on sensitive system access
• SSO and SCIM via Atlassian Guard (Enterprise tier)
• Centralized audit logging with read-only access

If your videos include staging environments or live customer UI, get the SOC 2 report, DPA, and product-specific compliance scope before broad rollout. The Atlassian controls are real but the procurement process is on you.

What users actually say

Public sentiment in 2026 splits cleanly into "the product still works great" and "the Atlassian transition made admin and billing harder." Both are valid.

Common 2025-2026 complaints (synthesized from Trustpilot and competitor analyses):

"I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore." Trustpilot reviewer, post-Atlassian migration

Some competitor analyses still frame the Atlassian migration as a major billing risk. Treat those examples as cautionary, not current plan documentation: Loom's current pricing FAQ still references Creator Lite members on Starter and Business.

Common praise:

"I can explain any topic or demo, no meeting needed, within minutes. Loom's AI features are great." Rushan M., Freelance web designer

"For team collaboration, Loom became a daily tool. Record, explain, share, no more long meetings." Manan B., AI Developer

What people like

• Easiest tool in the category, full stop
• Plays nice with the rest of the SaaS stack
• Replaces meetings with 3-minute videos
• The free tier is enough to evaluate seriously
• AI summaries and chapters on Business + AI save real time
• New auto meeting recaps and notes (2026) extend the use case beyond async sends

What people don't like

• The 5-minute cap on the free plan
• Editing is intentionally minimal, no timeline or motion graphics
• Workspace billing and role management can be confusing after the Atlassian migration
• Admins need to separate Creators from Creator Lite members before modeling cost
• Login and authentication issues reported through the 2025 Atlassian migration
• Legacy Enterprise migration to the new Atlassian Loom workspaces was still incomplete as of mid-2026

How we'd use it

Keep it short

If your Loom is longer than 5 minutes, you probably wrote a doc instead. Trim or split.

Don't over script

Bullets, not a script. Loom shines when it sounds conversational. If you sound like you're reading, just record it again.

Show real environments

Record on production or staging. Webcam overlay if it's a person-to-person message. Skip the webcam for tutorial style.

Use chapters on longer recordings

If you go past 5 minutes, add chapters. Viewers come back for one section.

Post in the workspace, not just DMs

Don't just direct-message. Post in the team workspace and link from the relevant doc. Future you will thank present you.

Archive old videos

The library gets stale fast. Archive outdated content or future viewers will follow the wrong walkthrough.

Use the AI tier intentionally

Business + AI is $20/user/month annual. It's only worth it if your team is making 10+ recordings per week, or if you use the new auto meeting recaps as a Notion replacement.

Pricing

• Starter (Free): 25 videos, 5 minutes each, 720p, transcriptions in 50+ languages, 50 member cap
• Business: $18/user/month monthly, $15/user/month annual. Unlimited videos, up to 4K, password protection, analytics, exportable engagement
• Business + AI: $24/user/month monthly, $20/user/month annual. All Business features plus the full AI suite (summaries, chapters, filler removal, edit by transcript, auto meeting recaps)
• Enterprise: custom. Adds SSO via Atlassian Guard, SCIM, Salesforce integration, 99.95% uptime SLA, EBA compliance, custom data retention, dedicated account manager

Three things to know before buying in 2026:

1. Annual is ~17% cheaper than monthly; confirm Creator and Creator Lite role counts in the admin flow before buying
2. Atlassian.com vs. Loom.com purchasing: only Atlassian.com purchases get the Atlassian Administration hub, Jira/Confluence recording entry points, and Atlassian Guard SSO/SCIM
3. Creator Lite still appears in Loom's current pricing FAQ, so model Creator and Creator Lite roles directly in the admin flow before rollout

Most teams start free, hit the 5-minute cap or the analytics ceiling, then jump to Business. The AI tier earns its price if you're making 10+ recordings a week.

Loom vs the alternatives

Pick Loom when:

• Speed and simplicity matter more than polish
• You already pay for Atlassian (Jira, Confluence, Bitbucket) and want one bill
• You need cross platform support including Linux
• Non-technical contributors are part of your team

Pick something else when:

• You need a real timeline editor (Camtasia)
• You're automating doc generation from screen recordings (Clueso)
• You're on macOS and want a polished marketing demo (Screen Studio)
• You want step by step generated guides (Guidde)
• You record in clips and want to reorder before publishing (Tella)
• You need engagement data tied to CRM (Vidyard)

Integrations

Loom plays well with everything you already use, and now plays especially well with Atlassian.

Atlassian native

• Jira (record from a ticket, embed in issue)
• Confluence (record from a page, embed in doc)
• Atlassian Guard for SSO and SCIM
• Atlassian Administration for billing and admin

Dev tools

• GitHub and GitLab (embed in PR comments)
• Linear (link recordings to issues)
• Slack and Discord (instant video updates)
• Notion (embed in pages)

Productivity and CRM

• Google Workspace (Gmail, Drive, Calendar)
• Microsoft 365 (Teams, Outlook, SharePoint)
• Salesforce (Enterprise tier only)
• Zoom and Meet (record and share follow ups)

Use cases we've seen work

Bug repro for engineering

Record the issue path with webcam off. Drop the link in Jira. Engineering gets reproducible, timestamped context. With the AI tier, auto chapters mark where the bug appears.

Async PM updates

A 3-minute Loom on Monday replaces the weekly status meeting. Auto summaries land in the team Notion page. People watch on their schedule.

Sales follow ups

Personalized recap of a customer call with variables and an auto CTA. Open rates beat email-only by 2-3x in most teams' tests.

Customer success check-ins

CSMs send a Loom on a renewal cycle instead of scheduling a 30-minute call. Engagement analytics tell them whether the customer watched.

Support deflection

Top 10 "how do I" tickets get a 90-second Loom answer with a permanent link. Support team stops typing the same response.

Meeting recaps (new in 2026)

Loom records the meeting, generates a recap with timestamps and action items. Replaces Otter/Fireflies for teams already on Atlassian.

ROI

Returns come from replaced meetings, faster comprehension, and reduced support load.

What pays off:

• Hours saved by replacing 30-minute calls with 3-minute recordings
• Faster ramp for distributed teams across timezones
• Lower support volume on documented workflows
• Better engagement data on internal comms
• One bill if you're already on Atlassian

KPIs to track:

• Meeting hours replaced per week
• Watch completion rate on internal videos
• Support ticket deflection on documented workflows
• Average time from "explain this" to "explained" (before vs after)

What can hurt you:

• Mis-modeling Creator vs Creator Lite roles
• Overpaying for Business + AI seats nobody uses
• Atlassian/Loom admin differences if purchasing through different paths

Is it right for you?

In 2026, Loom fits if you:

• Already pay for Atlassian and want consolidated billing
• Need async comms across distributed teams
• Don't need cinematic editing
• Have non-technical contributors who need a one-click tool

Wrong fit if you:

• Don't use Atlassian and the new pricing feels punitive
• Need a real editor (Camtasia, Descript)
• Want auto generated docs alongside the video (Clueso, Guidde)
• Need engagement data tied to a CRM (Vidyard)
• Need a very predictable role/billing model before procurement

The honest take

Loom is still the best async video tool for software teams in 2026. The post-Atlassian transition created real admin and billing friction for some customers, especially teams with mixed creator and viewer populations. But the core recording experience is unchanged: hit record, get a link, share. If you're on Atlassian already, the integration story is now a real reason to standardize. If you're not, the price jump and role model are worth modeling carefully before signup.

Don't pay for the AI tier unless your team will actually use the summaries, chapters, and edit-by-transcript every week. The Business tier is still the right starting point for most teams.

Sources reviewed

• https://www.loom.com/pricing (verified June 2026)
• https://www.loom.com/security (redirects to Atlassian security measures)
• https://www.atlassian.com/legal/security-measures
• https://supademo.com/blog/loom-pricing (2026 competitor analysis)
• https://www.g2.com/products/atlassian-loom/pricing
• https://www.trustpilot.com/review/loom.com (partially blocked in our research run)
• https://www.g2.com/products/atlassian-loom/reviews (blocked in our research run, sentiment synthesized from Supademo analysis)

Use with Knolbase

Record async walkthroughs and explainers in Loom. Upload them into Knolbase and we'll route them into the right learning paths based on user role and product stage. You record, we personalize.